About me
Award-winning Product Designer, based in London, specialising in optimising the user experience for products shipped to millions of users worldwide through Product Growth Strategy whilst maintaining visual design in the user interface of all my work.
My story began from creating interfaces on PowerPoint as a kid to now crafting impactful products for millions of users worldwide, now in Figma! Throughout my career, I've added a breadth of tools & skills to my arsenal as a life long learner loving what I do to where I've been able to create Design Systems that help increase design & development efficiency to help companies increase workflow towards more impactful tasks, generating more revenue.
I live and breathe Product, truly enjoying the end-to-end process of turning an idea from a sketch to a working product shipped to millions and providing value through refinement. My best trait would have to be my ability to brainstorm & generate creative ideas that proves useful in every team setting! Give me a problem to solve and I’ll start pouring out innovative ideas, if that sounds like a Product Designer you need, be sure to get in touch!
Skills
User Experience & User Interface Design
Product Growth Strategy
Creative Thinking & Idea Generation
Design Systems
Visual Design
Figma, Framer, Adobe CC
Experience
2025 - Present
Sliide
Product Designer
Crafting the component library for designers & developers, working in a fast-paced startup environment & providing UX UI improvements
Formed a scalable & sustainable Design System utilising deep-rooted componentry improving product workflow, allowing our team to focus on more revenue increasing material to ship to millions of users worldwide
Refined our Design System from 256 to just under 100 components, a 61% reduction, improving performance by reducing load times & preventing drop-off rates to allow for an increase in revenue with more active users
2023 - 2025
Freelance
Product Designer
Working in-house with design teams to improve their products dependant on their goals of revenue, engagement, retention etc.
Helping businesses improve their products utilising data to identify key drop-off areas in engagement & retention to improve conversion rates utilising UX UI & Content Design with an iterative & research focused methodology
Improving top-of-funnel sales conversions by 40% through iterative UX UI & Content refinement. Exceeding expectations in improving Referral Rates from 11% to 36% in 1 month, a 25% increase, through selective positioning for referrers & a dedicated space for onboarding referred users
2022
Product Designer
Working on the Creators team, specialising in Creator Interests for Branded Content within the Meta Creator Marketplace.
Contributed to the development of the Creator Marketplace, focusing on onboarding creators to help them connect and acquire brand deals, onboarding 300k+ creators at launch & driving 500k+ users over 2 months
Resolved a critical onboarding drop-off issue by redesigning the mobile interest selection screen, improving the user experience with ease-of-use features contributing to the success of onboarding millions more creators with this solution
Lead Designer in Winning Hackathon Team aiding in ideation, innovation and prototyping through organising workshops, collaborating with engineers and rapid prototyping to develop a high-fidelity winning product.
2021
Comprend
UX UI Designer
Working with large corporations creating design systems, wireframes, prototypes and more!
- Redesigned websites providing UX UI assets to build a unified design system & improving clients’ visual language in relation to their rebranding. Providing expertise to improve website page layout, structure & readability leading to a 42% increase in user retention in their first month
- Saved the agency over £3000 and 7 weeks by implementing more efficient working methods and utilising Artificial Intelligence to complete the task within a week. Allowing more time to work on more UX-focused work and create impact, increasing productivity by 700%.
2019
TCC Global
Web Designer
Designing & Developing Web pages alongside documenting progress aiding in my Extended Project Qualification (EPQ) specialising in Web Design, UX UI & Web Development.
2019
IGD
Web Designer
Working closely with the design team and mentored by the Lead Designer on Web Design, honing in on Visual Design creating variants of high-fidelity prototypes for internal testing.
2018
Willow Foundation
Multidisciplinary Designer
Helping the charity boost their online presence with Graphic Design, Influencer & Social Media Marketing. Collaborating with Designers, Editors & Marketers.
2015 – 2018
Freelance
Multidisciplinary Designer
Offering a range of design services from Logo Design to Social Media Banners for Content Creators, generating leads through an organic following on Social Media and showcasing my design work.
2015 – 2018
Stealth Organisation
Founder, Head of Design, Content Creator
Started a Gaming Organisation that recruited top talent at a competitive level, content creators, video editors & designers all working together to grow the brand.
Competing in e-sport tournaments representing the brand and having content creators be affiliated with our organisation.
Building a large following of thousands of fans on YouTube and managing over 50 members across different divisions.