Voy - Increased Referral Acquisition Rate by 25%
Mobile, Desktop, Product Growth
2025
25% Increase in Referrals
Voy - Weight Loss App
Voy is a science-backed weight loss application, combining breakthrough medication with health coaching & lifestyle changes that helps users track their weight loss progress and learn more about their nutrition habits.
The problem is that most users don't look to refer others onto the platform.
We want to understand why & look to improve referral rates 🚀
Our Hypothesis
We believe that we can increase our referral acquisition rate by 15% per month, if we:
Leverage incentives to entice users with our reward system
Attract good quality leads with suitable rewards
& Increase visibility of nudge mechanisms for current users
With an improved user experience, this should allow for easy sharing for our current users & smooth onboarding for our new users as we welcome them to Voy.
This initiative aims to bring in new long-term customers for Voy who will use our product and increase revenue for the firm and remain on our platform as a part of our growing community.
Research - Survey says…
Based on user research findings, we found that majority of users actively want to refer users but the issue remains on how, to which we can provide a more intuitive experience to facilitate referral rate growth and satisfied customers incentivised to share & bring new users
75% of Users blah blah
The previous Design System was not designed for adaptability & customisation
Users want to Refer but aren't
The previous Design System was not designed for adaptability & customisation
44% of Users blah blah CVR
The previous Design System was not designed for adaptability & customisation
Current Experience
With the introduction of Component Sets, Nested Instances & Variants, we eliminated the need to break components for customisation - a major flaw with the old design system. Designers are now able to customise without the need for detaching instances, allowing for a more sustainable & scalable design system that promotes consistency & reduces errors - supporting the team, not hindering it.
Confusing Incentives preventing Referrals
Constantly breaking components to be able to customise them - more prone to errors & slows down progress with major updates
Lack of Discovery to nudge users to Refer
Problem is Discovery - Placement & Content Design, need to increase visibility for more engagement without harming the UX
Competitor Analysis
With the introduction of Component Sets, Nested Instances & Variants, we eliminated the need to break components for customisation - a major flaw with the old design system. Designers are now able to customise without the need for detaching instances, allowing for a more sustainable & scalable design system that promotes consistency & reduces errors - supporting the team, not hindering it.
Messaging/Copy
Share methods
Process
Positioning/Location on App
Key Findings:
Abc
Abc
Abc
Increase Discovery,
Increase Reach,
More Referrals.
Low-Fi Sketches
With the introduction of Component Sets, Nested Instances & Variants, we eliminated the need to break components for customisation - a major flaw with the old design system. Designers are now able to customise without the need for detaching instances, allowing for a more sustainable & scalable design system that promotes consistency & reduces errors - supporting the team, not hindering it.
LFP - Critique Old Experience, Increase Discovery, Increase Reach -> More Referrals.
With the introduction of Component Sets, Nested Instances & Variants, we eliminated the need to break components for customisation - a major flaw with the old design system. Designers are now able to customise without the need for detaching instances, allowing for a more sustainable & scalable design system that promotes consistency & reduces errors - supporting the team, not hindering it.
Banner
Constantly breaking components to be able to customise them - more prone to errors & slows down progress with major updates
Pop-Up Function only occuring when
After completing a task, celebrating progress and allowing users to share and then happen to refer as a secondary CTA to increase
Simplified Incentive System & CTA
Many users were confused from the previous reward system, causing users to not interact, all fixed here
Welcome Referred Users
Welcome screen for referees to onboard with ease, can you believe there wasn't an onboarding screen just a blank page b4
HFP - Final Product
Updated Content, Added Credit system for more developed system and full transparency for users. What you don't see here is the iterations done with design reviews and meetings to align on all this to produce this final product.
Bottom Section like Uber Eats
Many users were confused from the previous reward system, causing users to not interact, all fixed here
Credit System like N26 Invite System
Welcome screen for referees to onboard with ease, can you believe there wasn't an onboarding screen just a blank page b4
Pop Up Referral after Sharing Progress
Many users were confused from the previous reward system, causing users to not interact, all fixed here
Promo Cards across Experience
Welcome screen for referees to onboard with ease, can you believe there wasn't an onboarding screen just a blank page b4
